One large family at Da-Les Auto Body
Da-Les Auto Body Inc. Body Celebrates 10 years on Yelp!

Continuing to bring old-school service while meeting the challenges and enjoying the advantages of the Digital Age is far from an easy task. Because of this, Da-Les Auto Body takes great pride in having achieved 10 years of great reviews on Yelp!, maintaining a 4-star rating throughout. We feel this achievement showcases both our ability to adapt to the ever-changing landscape of technology and the possibilities and inevitable problems it creates, and our ongoing commitment to our clients.


Da-Les Auto Body was founded in 1976 in the heart of Silicon Valley. Since then, we’ve helped thousands of people keep their personal vehicles and corporate fleets in top condition and running order. By combining old-fashioned customer service and attention to detail with the latest in cutting-edge technology, we have been able to provide consistently great service through nearly four decades. Of course, customer feedback has always been a big part of this service, because knowing and understanding the concerns of our clients is the biggest part of learning where and how we can improve the ways in which we do business. With the advent of the Internet and review sites such as Yelp!, this has become more timely and critical than ever before.

the original apple computer

The Original Apple Computer!


Da-Les’ owner, Dave Ressa, says, “In today business environment, every customer that comes in can be your best cheerleader or saltiest critic.” This has become increasingly important with the influx of modern technologies, starting with Apple in our own backyard. As computer and Internet technology has grown and expanded, from MySpace to Facebook to Google, we have made it a point to stay current not just with trends and advances in automotive repair, but also in the wider world of communication. In this way, we have been able to better serve our clients and respond more quickly and efficiently to concerns and problems they might have.


Yelp! was founded in 2004 in San Francisco, CA by Jeremy Stoppelman and Russel Simmons. Initially it started as a simple email service for giving local reviews, but soon expanded far beyond the confines of the Bay Area. It soon grew so large it drew attention from outside interests including Google, which made an effort to purchase Yelp! in 2009. Due to a number of concerns and considerations, the sale did not go through, and Yelp! became a publicly traded company in 2012. Yelp!’s reputation has preceded it, making it one of the premier online review sites in the world.


Yelp’s history with Da-Les, and the broader world, runs like this:

October 2004: Yelp! goes live in San Francisco

November, 2004: Da-Les receives its first Yelp! review

10 years on help

2005: Yelp! becomes a truly “social” network

2007: Yelp! reaches 1 million reviewers

2009: Google and Yahoo both attempt to purchase Yelp!; neither sale goes through

2012: Yelp! acquires European rival Qype

2012: Yelp! becomes a publicly traded company



Our first Yelp! reviewer was Ryo S. of Millbrae, CA. His 5-star review read, “Excellent service with reasonable price. Professional attitude with willingness to deal with tough insurance claims.” In the following decade, Da-Les has received many Yelp! reviews, most glowing, some unfortunately not. This is the cost of doing business in the digital age. Despite this, Da-Les’ commitment to its customers has not changed, which is why even given the one- and two-star reviews we’ve enjoyed a 4-star overall rating over the past ten years.


Because we take our reputation seriously and want to ensure we provide the best customer service and end product possible, we make it a point to respond to all reviews on Yelp! and elsewhere as soon as we become aware of them, whether they are great or not. In the case of good reviews, we want to show our appreciation to the people who take the time and effort to tell us what they like about our service. When it comes to the not-so-good reviews, we prefer to view them as opportunities to win back clients while simultaneously improving our business.


Yelp! has proven an invaluable tool for us at Da-Les Auto Body, because we can’t fix what we don’t know is wrong. After almost forty years in the automotive repair business, we’re very good at what we do. However, we also acknowledge that there is always room for improvement, no matter how much we strive for excellence. Because of this, we look to sites such as Yelp! for customer feedback and information, not only on our strong points, but places where we can do better. We often receive letters, notes, and thank-you cards commending us on our work, and these are much appreciated whenever and from whoever they come. The reviews we receive on the Internet naturally enjoy higher visibility, and coupled with our reputation in the community these reviews serve to give us ever-higher benchmarks to strive for.


With over thirty-five years in the autobody repair business, and ten years of great reviews on Yelp! and other sites, Da-Las is looking forward to a bright future helping Silicon Valley drivers get the best possible service and repairs for everything from a minor fender-bender to a major accident. Don’t take our word for it, though. You can find our Yelp! reviews here: Then come by our Sunnyvale location and see the personal commendations and thank-yous we’ve garnered over the years.


Of course, the best test of our service is to see it for yourself. In today’s fast-paced world, no company stays in business by mistreating its clientele. We hope you don’t need our services, but if and when you do, we’re ready with skilled professionals, up-to-the-minute technology and capabilities, and a decades-long reputation for quality work. Put our service to the test, and you’ll see why we continue to earn high marks from our clientele on every job we undertake. Call, click, or come by today and let us show you why we’ve been Sunnyvale’s most trusted body shop since 1976!

I-car gold class Da-Les Auto Body is a ASE Certified Auto Body Shop