auto body repair
Auto Body Shop Maintains Highest level of Industry Certification Available


The I-CAR Gold Class Professionals ® collision repair training operation was founded on what the organization calls the “I-CAR Vision,” which states: “Every person in the collision repair industry has the information, knowledge and skills required to perform complete and safe repairs for the ultimate benefit of the consumer.” As a not-for-profit organization, I-CAR – the Inter-Industry Conference on Auto Collision Repair – was the brainchild of the collision industry itself in 1979, immediately focusing its efforts on education, knowledge and solutions for the Collision Repair Inter-Industry. As its own vision moniker states, I-CAR’s primary goal focuses on complete and safe repairs to ultimately benefit the consumer.

What makes the I-CAR approach so special? Why are collision repair facilities – such as Sunnyvale’s Da-Les Auto Body – that trust their technicians’ education to the organization so highly coveted amongst competitors? The answer begins with I-CAR’s core beliefs and values system that stresses Integrity, Relevance, Collaboration, Expertise and Excellence…elements that are infused in each and every trainee that graduates from I-CAR’s program. The organization takes this a step further by developing and delivering technical training programs to professionals working in every aspect of the Collision Repair Inter-Industry – and, a communication forum provides information for anyone interested in proper collision repair.

What Value Does a Gold-Certified Shop – such as Da-Les Auto Body – Receive When Becoming Certified?

To start with, the I-CAR Gold Class Professionals designation represents the highest training level recognized in the entire collision industry. When earning the Gold Class designation, businesses such as Da-Les Auto Body increase operational effectiveness, reduce cycle times and minimize repair errors. For a business to earn Gold Class recognition, four key employees must be designated as Role Reps and achieve Platinum status in the roles of Refinish Technician, Steel Structural Technician, Non-Structural Technician and Estimator.

This is only part of what makes collision repair specialists such as Da-Les Auto Body so unique on the playing field and when compared to competitive repair operations – you can be assured that by taking your damaged vehicle to an I-CAR Gold Class Professionals-sanctioned shop such as Da-Les your valued investment will receive the most premium and attentive of service.

How Businesses Such as Da-Les Auto Body Become Involved with I-CAR

To renew their Gold Class status, each aforementioned Role Rep must complete his or her Knowledge Area training requirements for the next ProLevel that they are working toward in what’s known as the I-CAR Professional Development Program (PDP). Similarly, all other employees involved in the collision repair process are required to take six credit hours of role-relevant training by the business’ renewal date. Once a business – such as Da-Les – commits to training its technicians via PDP it is on what I-CAR calls the Road to Gold (R2G); businesses typically spend 12 to 24 months on the R2G depending on factors such as the amount of training already completed and number of employees.

An auto collision and repair business remains on the Road to Gold until all four Role Reps have achieved I-CAR Platinum Individual status within the ProLevel they are working toward, while all other employees complete six credit hours of ongoing training. Businesses receive support and training tools from the I-CARE Customer Support Team as soon as R2G is initiated. Once Road to Gold is achieved, the next step is to achieve Gold Class and to ultimately maintain that ranking.

As you can clearly see, there is nothing “ordinary” about collision businesses such as Da-Les that are involved in the I-CAR training program. It is the seal of approval that means each and every job is handled with extreme precision and the ultimate in care.

I-car gold class Da-Les Auto Body is a ASE Certified Auto Body Shop